Where conventional medicine gets it wrong, Rightful gets it right.

We are on a mission to change the way people heal with a new class of natural medicine.

Somewhere along the way we stopped looking to nature to heal us.

For thousands of years, in every culture and on every continent, people looked to medicinal plants to treat their ailments—from minor health concerns to significant conditions.

The system today is broken.

Drug misuse and dependency is a public health crisis. There are millions of Americans suffering from recurring health conditions that can be treated with plant-powered medicine. They should not have to worry about becoming addicted to a drug, experiencing negative side effects, or wasting time and money on questionable and ineffective supplements.

It's time to make a change.

We founded Rightful to address society’s biggest health challenges by harnessing the power of medicinal plants and modern science. We partnered with a team of experts, led by our co-founder Dr. Tieraona Low Dog, to create groundbreaking formulas that enhance your body’s natural ability to heal itself. The result is a new standard of Plant-powered Medicine™ and a highly effective alternative for addressing your health needs—natural, non-habit forming, and safe to use every day.

Meet our team of botanical enthusiasts.

  • Dr. Tieraona Low Dog

    Co-Founder & Chief Botanical Officer

  • Bruce Friedman

    Co-Founder and Chief Executive Officer

  • Mark Rampolla


  • Mark Buschenfeldt

    Chief Operating Officer

  • Derek Giancola

    Vice President, Specialty Networks

  • Lindsay Kendall

    Director, Consumer Relations

  • Lauren Bendinelli

    Senior Marketing Manager

  • Christina Lafferty

    Operations Manager

  • JP Garcia

    Product Specialist

We're deeply committed to...

  • Remedying the overuse of RX and OTC drugs.

  • Empowering people to reclaim their natural state of health.

  • Applying scientific rigor to developing natural health solutions.

  • Honoring nature’s power and our ancestral medicines.

  • Creating safe, effective, and high-quality health products.

  • Embracing transparency in all we do.

Try our Plant-powered Medicine.™

Have a question? Need to talk? We're here for you.